Industry
Hype and Myths |
As you
must realize, the sale of car wax is a fairly competitive
business. This competition for the consumer's dollar
causes some makers of wax to stretch the truth and make
some exaggerated claims for their products. It's very
hard for you the consumer to separate what's real from
what's not! Here are a few sample claims you should
be wary of!
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When
it comes to car wax claims, DON'T
believe everything you hear or read. Always
compare waxes in a side-by-side test and judge with
your own eyes and intelligence!
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LATEST
HYPE! - "How about
waxless products I've heard about?"
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If they
don't say their product contains wax, they must use
some man-made substitute. A polymer, amino-functional
silicones, urethane or acrylic or who knows what? These
are formulated to penetrate the pores of the paint.
Some even give a good shine. If they talk about molecules
or curing from humidity in the air, that's one tip-off.
If it can be applied in full sun, that's another give-away.
Ask a body shop owner what happens when repainting if
that stuff's been used. And...ask the maker of the product
what ingredient in their product actually coats your
car's paint.
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Don't
be fooled into thinking that Carnauba is bad or that
it causes yellowing paint. This is just the latest 'Hype'
used by companies that make car polish that does not
contain expensive, imported real Carnauba Wax! The finest
blends of Carnauba wax are still regarded by the experts
as the best product to coat your automobile's paint!
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This
wax will last for 52 car washes!
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What
exactly do they mean by last? Do they mean
you'll get great water beading until the 53rd car wash
and then it'll stop? Will the paint be just as shiny
through all 52 washes as when the wax was first applied?
And then does it become dull at the 53rd wash? Will
it make any difference if your car is kept outdoors
all the time versus being garaged? Are the 52 washes
spread over 1 year or is the car run through a car wash
52 times in just 1 day? Will the wax prevent the dulling
continuous build-up of scratches that occur each time
the car is washed?
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This
product will polish, clean, remove scratches and dirt...but
doesn't contain abrasives.
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This
is a very popular claim and is used widely by many companies!
Please tell us how they remove scratches without abrasives.
We all know a scratch is a groove or valley in the paint.
How do you remove a valley? You can either fill it with
more paint or you can lower the 2 hills either side
of the valley. How can you lower those hills without
abrasive? When asked about this, some makers claim their
product chemically lowers those high spots. I guess
they mean the product melts the paint only where it's
high. Wow, if they can do that, they should win the
Nobel prize for chemistry and physics! This website
tells you how to test any product for the presence of
abrasive. Don't take anyone's word when using a product
claiming no abrasives. Test it yourself!
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This
wax contains more Carnauba than other waxes.
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So what
does that mean? The maker wants you to think...if it
contains more Carnauba, it must do a better job. Actually,
the quantity or percentage of Carnauba has absolutely
nothing to do with the final results! It's not the quantity
but the quality of Carnauba, the blend of different
grades of waxes and the additional special and unique
ingredients that makes for best shine and durability.
Similar to many other types of products, the "more is
better" approach doesn't always hold true.
Another
example of the Fallacy of "more is better" is the making
of tomato based spaghetti sauce. Some manufacturers
claim their sauce contains a higher percentage of tomatoes
than their competition. They imply that the more tomatoes
the better the taste. We all know there are special
spices and additional ingredients that add to and enhance
the overall flavor. How tasty do you think that sauce
would really be if it was made completely of tomatoes?
Don't
be 'sucked-in' by wax advertising hype. Every manufacturer
says their wax is the best...including us! When it comes
to auto wax, comparing advertising claims between one
manufacturer and another is virtually a waste of time.
Always compare waxes for gloss, water-beading, depth
of shine, durability and ease of application in side-by-side
visual tests with your own eyes! That is the finest
way to determine which product is best for your needs.
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This
wax will prevent acid rain damage.
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If you
buy this one, make sure you read the guarantee, if indeed
there is one! How are you going to prove you used their
wax in the first place? If your car's paint is damaged
will they repaint it at your choice of custom paint
shop or will they only pay for a $99.00 one hour special?
Maybe they'll just refund the purchase price on the
wax...some guarantee!
Despite
the wild claims, so far no company has developed any
coating for paint that will prevent acid rain damage.
Most waxes will resist damage but none will prevent
it! When chemists create a chemical that will absolutely
prevent acid rain damage, the paint manufacturers will
put it into their paint. After all, the paint makers
are getting the majority of the complaints as they trickle
down from the car makers.
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This
car has a Clear Coat over the paint. It never needs
waxing...or, don't use any abrasive on the Clear Coat
of this car.
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These
claims are promoted by car makers. They really stretch
reality. Anyone can claim a car never needs waxing.
I'm sure you know many people that never wax their cars.
Just look on any road in the USA. Most cars don't shine
cause the owners never, ever wax em'.
There is no paint or clear coat yet
that won't get dull from the fine scratches that occur
during washing and just plain general usage. Believe
the car maker and never polish or wax your car? We'll
bet the finish will slowly roughen, lose gloss and overall
shine. Next time a car salesman says this car never
needs waxing...ask him what to do when that original
shine starts diminishing. If he says it'll shine forever,
have him put that in writing!
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This
product doesn't contain petroleum distillates. Petroleum
distillates will damage your paint.
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Just
what are petroleum distillates? Anything made through
the distilling of petroleum (oil) is considered a petroleum
distillate. Ever hear of petroleum jelly? It's used
in facial cold cream for softening and removing makeup.
It's used to make lipstick. It's used in sunburn protection
formulations. Some even gets eaten because certain petroleum
derivatives are used in food and baking. Even many paraffin
waxes are made from petroleum. Not only do most car
waxes and polishes contain some form of petroleum, so
do most car paints! If you still believe those that
claim petroleum distillates indeed damage your car's
paint, you'd better tell the makers of the paint to
remove their petroleum!!
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What
about comparing waxes by calling different wax manufacturers
and asking them if their wax is better than another
brand?
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This
is a total waste of your time. Do you actually think
any manufacturer will tell you that a competing brand
is better than their own? We are constantly amazed at
all the people calling and asking this question. We
always advise the caller to test all waxes under consideration
in a side-by-side test on his own car. This is the ONLY
true and accurate way of comparing waxes and determining
which is best for your own vehicle.
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